Ch. 7 - Consumerism
- surplus - consumer behaviour - marketing and advertisements
- identity - jobs - health and safety - environment - boycotts
- social and cultural values
- identity - jobs - health and safety - environment - boycotts
- social and cultural values
How does advertising 'trick' people into having presumptions or misconceptions about a product?
Glittering, Generalities, Bandwagon
Video 1 is a compilation of a variety of ads, what techniques are used in each one? How are the ads aimed at children and a teen audience? How are these ads promoting their companies/products? Ads that expose other ads
How do these ads show other companies and society in a negative light? What is the purpose of these 2 ads? How does the company promote their own product through these ads? What techniques are used? Plain folks Appeal
How does this product appeal to 'average people'? How does the presenter gain support through customer comments? |
Ch. 7 Project
By now you should have viewed many different ads, commercials, and political cartoons about consumerism and different products. Your project is to now be able to find, identify, and critique other types of media messages in your surrounding world. Emotional Appeal
How do these companies promote their product or company? How do they manipulate the audience into an emotional state? Why is having your audience be in an emotional state beneficial for the company? Testimonial Appeal
How does this ad show a testimonial appeal? Scientific Appeal
How does this commercial use a scientific appeal? Is it effective? Why or why not? |
Health and Safety - Changing Cultural and Societal Values
How has marketing and consumerism changed throughout the years?
How do these cigarette commercials reflect the change in the values of society?
How has the packaging changed on cigarettes and why?
Should the government intervene? Why or why not?
How has marketing and consumerism changed throughout the years?
How do these cigarette commercials reflect the change in the values of society?
How has the packaging changed on cigarettes and why?
Should the government intervene? Why or why not?
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The following video is a bit graphic... please ask permission to watch the following commercial involving smoking.
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Boycott
U.S Example: Documentary Blackfish has sparked protests and Canadian Example: Documentary Blackfish has sparked
a call to boycott SeaWorld. similar protests and calls to boycott Marine Land.
- a decision by consumers to stop buying a product or service as a way to bring about change.
U.S Example: Documentary Blackfish has sparked protests and Canadian Example: Documentary Blackfish has sparked
a call to boycott SeaWorld. similar protests and calls to boycott Marine Land.
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